I’m a Los Angeles–based Creative Content Producer and Strategist with 7+ years of experience developing content for brands, agencies, and digital audiences. I work across creative strategy and production—from audience insights, concepts, and storyboards through directing, shooting, editing, and final delivery.
My background in production gives me a practical approach to content strategy: I think not only about what a brand should make and why, but how to actually make it. I’ve developed social-first content for organic and paid campaigns, product launches, e-commerce, and long-form storytelling, working across everything from lean in-house shoots to larger productions with full crews.
I’m especially interested in how audience behavior, platform conventions, and performance feedback can shape creative. Strong campaigns aren’t about forcing one asset to work everywhere—they’re about understanding what the audience needs from each format and building the creative around it.
Whether I’m developing a concept, directing a crew, or shaping the final edit, my goal is the same: make content that is strategically intentional, visually strong, and native to where people actually consume it.