Big productions don’t make great content. Planning does.
I’m a Los Angeles–based video production specialist with over five years of experience working with brands and agencies across productions of all sizes. I direct, shoot, edit, and produce, which allows me to stay involved from concept through delivery and keep the creative vision consistent.
I started out producing my own series "Pink Mirror", learning early on how to think independently and solve problems as they come up. That experience led to working with YouTubers and eventually into brand work, where creative decisions have to support specific brand and campaign goals.
I’m comfortable operating in large-scale productions with full crews, but I also understand that social content plays by its own rules. Strong campaigns aren’t about forcing one piece of content to work everywhere. They require intention. That often means planning separate shoots or approaches so social content feels natural on the platform instead of being adapted after the fact.
Whether I’m directing on set or shaping the final edit, my focus is on making work that feels intentional, visually strong, and useful to the viewer.