Paid Social | Creative Strategy + Production
For the Enigmatic product launch, I developed a series of paid social concepts built around formats native to beauty content and performance creative. The campaign combined an ASMR-driven product execution with two UGC-style ads designed to present the product in a more organic, platform-native format.
Role: Concept Development, Social Strategy, Directing, Cinematography, Editing
Enigmatic Paid Ad
Enigmatic Paid Ad
Enigmatic Paid Ad
