Creative Direction | Campaign Production | Cinematography
For the Light & Shadow collection, I developed a cinematic product campaign built around a love story unfolding over the course of a year. I conceptualized the creative approach and led the project through directing, cinematography, and post-production.
Across a two-day production, we captured a full campaign ecosystem including a hero product film, 4 launch teasers, multiple paid social ads, and wholesale creative—maximizing the shoot across brand, social, paid, and sales channels.
ROLE
Concept Development · Directing · Cinematography · Editing
Concept Development · Directing · Cinematography · Editing
DELIVERABLES
Hero Product Film · 4 Teasers · Paid Social · Wholesale Content · Tradeshow Content
Hero Product Film · 4 Teasers · Paid Social · Wholesale Content · Tradeshow Content
Light & Shadow Launch Film
Light & Shadow Summer Teaser
Light & Shadow Fall Teaser
