Prismatic Campaign

ROLE
Creative Development · Campaign Production · Directing · Cinematography · Editing · VFX

CREATIVE APPROACH
Working from an established creative brief, I developed the production approach to bring the Prismatic concept to life across multiple platforms and formats.

I planned and directed a three-day shoot featuring six models, capturing content for the hero launch film, social teasers, website, trade shows, and email campaigns. I also utilized an AI-assisted workflow to create immersive environments and transitions, combining practical cinematography, greenscreen production, and visual effects to establish a cohesive visual world across the campaign.

Following the launch, I analyzed content performance and found that nail art tutorials and creative applications outperformed traditional product showcases, supporting my hypothesis that practical use cases would resonate more strongly with audiences. Based on these findings, I recommended shifting future content toward demonstrating creative applications rather than standalone product shots.

FEATURED CONTENT & PERFORMANCE
Butterfly Nail Inspiration: 81K+ Instagram Views · 943 Likes
Moonbeam Nail Tutorial: 79K+ Instagram Views · 946 Likes

The two highest-performing Reels focused on creative applications, reinforcing the opportunity to prioritize nail art inspiration and tutorials in post-launch content.

DELIVERABLES
12 Campaign Assets · Hero Launch Film · 6 Social Teasers · Paid Creative · Product Breakdowns · E-commerce Assets

Prismatic Launch Film

UGC-Style Product Demo

Prismatic "Millineum Girl" Teaser

Prismatic "Fallen Angel" Teaser

Prismatic Breakdown Post/Paid Ad

Prismatic Website Banner

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