PROJECT OBJECTIVE
Launch the Aprés x Liquid Death collaboration, introducing a new press-on nail collection through a bold, darkly comedic campaign that combined both brands' distinctive identities.
Launch the Aprés x Liquid Death collaboration, introducing a new press-on nail collection through a bold, darkly comedic campaign that combined both brands' distinctive identities.
CREATIVE APPROACH
I helped script the video and served as Assistant Director on the hero launch film, supporting the execution of the creative vision during production.
I helped script the video and served as Assistant Director on the hero launch film, supporting the execution of the creative vision during production.
Beyond the hero film, I edited launch teasers and contributed to the production of supporting social content, adapting the campaign's visual identity into shorter, platform-specific assets.
DELIVERABLES
Hero Launch Film (Assistant Director) · Social Teasers · Supporting Social Videos
Hero Launch Film (Assistant Director) · Social Teasers · Supporting Social Videos
Liquid Death x Aprés Campaign Video
I edited the Liquid Death x Aprés Teaser
