Social Strategy | Creative Concepting | Production
Rather than a traditional launch video, we developed a social-first approach built around product-benefit carousels and a series of teasers, giving each key selling point its own focused piece of content. I partnered with the Creative + Art Directors on the approach, then conceptualized, shot, and edited the teaser creative, with my launch teaser becoming the highest-viewed Reel of the campaign.
RESULTS
Highest-Viewed Launch Reel · 112K+ Views · 1.5K+ Likes
Highest-Viewed Launch Reel · 112K+ Views · 1.5K+ Likes
ROLE
Social Strategy · Concept Development · Cinematography · Editing
Social Strategy · Concept Development · Cinematography · Editing
Rich Black Teaser - 112K+ Views · 1.5K+ Likes
Super White Teaser
