Social Strategy | Creative Concepting | Production
Rather than a traditional launch video, we developed a social-first campaign built around product-benefit carousels and teasers, giving each key selling point its own focused piece of content. I partnered with the social team to develop the approach, then conceptualized, shot, and edited the creative.
RESULTS
2x more likes + 3x more shares than our traditional launch format.
2x more likes + 3x more shares than our traditional launch format.
ROLE
Social Strategy · Concept Development · Cinematography · Editing
Social Strategy · Concept Development · Cinematography · Editing
Rich Black Teaser
Super White Carousel Video
Super White Carousel Video
Rich Black Carousel Video
Super White Carousel Video
Rich Black Carousel Video
Super White Carousel Video
