ROLE
Creative Producing · Directing · Interview Direction · Cinematography · Editing · Brand Storytelling
Creative Producing · Directing · Interview Direction · Cinematography · Editing · Brand Storytelling
PROJECT OBJECTIVE
Tell the story of Aprés founder Albee Chen and the origins of Gel-X® through a short-form documentary designed initially for YouTube, but repurposed for Instagram. Build a stronger connection with audiences by highlighting the founder's story.
Tell the story of Aprés founder Albee Chen and the origins of Gel-X® through a short-form documentary designed initially for YouTube, but repurposed for Instagram. Build a stronger connection with audiences by highlighting the founder's story.
CREATIVE APPROACH
I directed, shot, and edited a mini documentary centered on an interview with Aprés founder Albee Chen. Working from a single-day interview shoot, I developed a narrative that combined her personal story with existing brand footage and archival assets.
I directed, shot, and edited a mini documentary centered on an interview with Aprés founder Albee Chen. Working from a single-day interview shoot, I developed a narrative that combined her personal story with existing brand footage and archival assets.
Through interview direction, editorial structure, and carefully selected supporting visuals, I shaped the material into a cohesive, social-first documentary that communicated the brand's origins in an engaging, accessible format.
PERFORMANCE
The documentary generated approximately 10× the typical comments and 4× the average shares of Aprés Instagram content, demonstrating strong audience engagement with founder-led storytelling.
The documentary generated approximately 10× the typical comments and 4× the average shares of Aprés Instagram content, demonstrating strong audience engagement with founder-led storytelling.
DELIVERABLES
1 Short-Form Brand Documentary
1 Short-Form Brand Documentary
