Brand Storytelling | Directing | Social Content
I directed, shot, and edited this mini documentary telling the story of Aprés founder Albee Chen and Gel-X. Working from a one-day interview shoot, I combined the founder’s story with existing brand assets to create a narrative-driven piece designed for social.
RESULTS
102 comments + 122 shares on Instagram
Approximately 10x typical comments + 4x average shares
102 comments + 122 shares on Instagram
Approximately 10x typical comments + 4x average shares
ROLE
Directing · Interview Direction · Cinematography · Editing · Storytelling
Directing · Interview Direction · Cinematography · Editing · Storytelling
