ROLE
Concept Development · Scripting · Directing · Cinematography · Editing · 3D Production Oversight · Social Content Direction
Concept Development · Scripting · Directing · Cinematography · Editing · 3D Production Oversight · Social Content Direction
CAMPAIGN OBJECTIVE
Launch the 2025 Nova Lamp and E-File as premium professional nail tools, highlighting their features, functionality, and design. Develop product-focused content for the website, trade shows, and social media to build awareness and educate nail technicians.
Launch the 2025 Nova Lamp and E-File as premium professional nail tools, highlighting their features, functionality, and design. Develop product-focused content for the website, trade shows, and social media to build awareness and educate nail technicians.
CREATIVE APPROACH
I developed, scripted, directed, shot, and edited two premium product films inspired by high-end tech advertising. Working within a lean production setup, I used controlled cinematography and detailed post-production to create polished, feature-driven videos for the website and trade shows.
I developed, scripted, directed, shot, and edited two premium product films inspired by high-end tech advertising. Working within a lean production setup, I used controlled cinematography and detailed post-production to create polished, feature-driven videos for the website and trade shows.
Collaborating with the Art Director, I then scripted and oversaw production of the 3D launch videos and teasers. I recommended separate launch videos for each product rather than combining both into one, allowing each tool's features and benefits to receive dedicated attention.
I also oversaw production of supporting social content and helped produce the launch livestream, editing two product breakdown Reels to extend the campaign's educational content.
FEATURED CONTENT & PERFORMANCE
Creator Product Review | August 2: 107K+ Instagram Views · 2.5K+ Likes
Product Launch Announcement | July 30: 72K+ Instagram Views · 2.1K+ Likes
Livestream Recap, Part 1 | July 31: 50K+ Instagram Views · 1K+ Likes
Creator Product Review | August 2: 107K+ Instagram Views · 2.5K+ Likes
Product Launch Announcement | July 30: 72K+ Instagram Views · 2.1K+ Likes
Livestream Recap, Part 1 | July 31: 50K+ Instagram Views · 1K+ Likes
Separating the products into individual launch videos allowed for more focused storytelling, although publishing them too close together limited the second video's performance. Creator-led demonstrations and educational content helped extend the campaign beyond the initial launch, with the top creator Reel generating over 107K views.
DELIVERABLES
2 Premium Product Films · 3D Launch Videos · 3D Teasers · Livestream Production · 2 Product Breakdown Reels · Supporting Social Content
2 Premium Product Films · 3D Launch Videos · 3D Teasers · Livestream Production · 2 Product Breakdown Reels · Supporting Social Content
Nova Lamp Premium Product Video
E-File Premium Product Video
