Campaign Direction | Social Content | Production
For the Bare Gel-X® launch, I translated an established storyboard into production—planning the shoot, directing talent, shooting, and editing the hero campaign video and supporting website creative.
Alongside the social team, I also developed a product breakdown video designed to communicate the product in a more educational, social-first format. The video generated 7K+ likes and 1.3K+ shares—10x typical likes and ~37x average shares—and was subsequently repurposed as paid creative.
ROLE
Directing · Production · Cinematography · Editing · Social Content
Directing · Production · Cinematography · Editing · Social Content
DELIVERABLES
Launch Film · Product Breakdown · Paid Social · Website Banner
Launch Film · Product Breakdown · Paid Social · Website Banner
Bare Gel-X® Launch Film
Bare Gel-X® Mobile Banner
