Social Strategy | Content Production | TikTok
I partnered with the founder to develop a TikTok-first content approach focused on brand awareness and audience growth, using trends, strong hooks, tutorials, infotainment, product content, and social-native concepts.
During a six-week production sprint, I produced 25–30 videos generating ~260K TikTok views, with top-performing content reaching 50K–70K views. During my time with the brand, the TikTok audience grew from ~2K to 7K+ followers.
I contributed to concept development, trend research, scripting, directing, cinematography, and editing across the work featured here.
ROLE
Social Strategy · Concept Development · Scripting · Directing · Cinematography · Editing
Social Strategy · Concept Development · Scripting · Directing · Cinematography · Editing
~70K-view tutorial/infotainment video
