PROJECT OBJECTIVE
Produce a launch film for the redesigned 2025 Gel-X® Kit, primarily for trade shows and wholesale marketing, while capturing additional footage for social teasers and other brand applications. Must remain cohesive with past Gel-X® Kit content.
Produce a launch film for the redesigned 2025 Gel-X® Kit, primarily for trade shows and wholesale marketing, while capturing additional footage for social teasers and other brand applications. Must remain cohesive with past Gel-X® Kit content.
CREATIVE APPROACH
Working from an established creative brief, I developed the visual approach for the 2025 production, drawing on the aesthetic of a Gel-X® Kit paid advertisement I had directed, shot, and edited the previous year, which generated over 900K views.
Working from an established creative brief, I developed the visual approach for the 2025 production, drawing on the aesthetic of a Gel-X® Kit paid advertisement I had directed, shot, and edited the previous year, which generated over 900K views.
I directed, shot, and edited a production featuring five models, maintaining consistency in lighting, composition, and overall visual style while updating the look for the redesigned kit. I structured the shoot to capture footage for multiple formats and marketing applications.
FEATURED WORK
2024 Gel-X® Kit Paid Advertisement: 900K+ Views
2025 Gel-X® Kit Launch Film: Trade Show & Wholesale Content
2026 Mini Gel-X® Kit Product Demo: Product Education & Application
2024 Gel-X® Kit Paid Advertisement: 900K+ Views
2025 Gel-X® Kit Launch Film: Trade Show & Wholesale Content
2026 Mini Gel-X® Kit Product Demo: Product Education & Application
DELIVERABLES
Launch Film · Social Teasers · Trade Show Content · Wholesale Content · Product Demo
Launch Film · Social Teasers · Trade Show Content · Wholesale Content · Product Demo
2025 Gel-X® Kit Launch Film
2026 Mini Gel-X® Kit Tutorial
