ROLE
Creative Production · Directing · Cinematography · Editing · Social Content Production
Creative Production · Directing · Cinematography · Editing · Social Content Production
CAMPAIGN OBJECTIVE
Introduce Non-Wipe Extend Gel to nail professionals, highlighting its ability to simplify Gel-X application by eliminating the sticky residue left after curing.
Introduce Non-Wipe Extend Gel to nail professionals, highlighting its ability to simplify Gel-X application by eliminating the sticky residue left after curing.
CREATIVE APPROACH
The launch combined product demonstrations, educational content, and problem-solution storytelling to communicate the benefits of Non-Wipe Extend Gel.
The launch combined product demonstrations, educational content, and problem-solution storytelling to communicate the benefits of Non-Wipe Extend Gel.
Content highlighted familiar frustrations, including lint and debris sticking to cured gel, while demonstrating how the new formula simplifies the application process.
The campaign's strongest product-focused videos used practical, relatable scenarios to communicate the product's benefits rather than relying solely on traditional launch announcements.
FEATURED CONTENT & PERFORMANCE
Launch Video: 110K+ Instagram Views
Fuzzies Problem-Solution Reel: 170K+ Instagram Views
Launch Video: 110K+ Instagram Views
Fuzzies Problem-Solution Reel: 170K+ Instagram Views
DELIVERABLES
Product Demonstrations · Educational Social Videos · Launch Content
Product Demonstrations · Educational Social Videos · Launch Content
